The world we live in today is changing incredibly fast in almost every conceivable aspect of our day-to-day life. Modern human society is demanding new ideas, new inventions, improvisations. Every new ideas brings lots of new things and lots of opportunities.
Ideas now control the world. There is virtual explosion of ideas everywhere. Big companies have been spending millions in search of ideas for improving their products, methods, anything and everything which will increase production and productivity, reduce cost, retain market share and leadership and lot more. No company, big or small, can otherwise survive in this fiercely competitive world. Once the flow of ideas and their manifestations in the market stop or diminish, the process of decline starts. The survival, continuation and prosperity of every business in every field depends upon the constant input of ideas for improvement or innovation. Survival and success in professions like advertising, cinema, T V programme, fashion etc. entirely depends on creative ideas.
Idea is an impulse of thought that drives you into action when powered by imagination. Ideas are an intangible force. Like the sparks produced in a spark plug, ideas come out of a charged mind, which means a mind continually searching for ideas. You need not be super intelligent or high academic qualifications. But you need to have an alert, inquisitive, observant mind, always looking out for ideas for improvement.
The way to create ideas is not as difficult as one might think. One do not need to be a genius. It simply requires deliberate use of imagination. Basically, an idea consist of considering all possibilities and alterations in every phase of whatever you decide to improve.
Whenever an idea sparks your mind, write it down instantly and continue to think up related ideas and write them down too. Do not critical of any idea, no matter how foolish or impractical you may think it is. Because this will stop the flow of ideas. Try to find out other possible alternatives and variations. Do not try to judge, evaluate or criticize. Do not discard any idea just because it seems too ordinary; minor or silly or impractical. Be an intelligent listener and try to gather as much information, ideas, views, from other sources before giving it a final shape.
IDEAS AND IMPROVEMENTS GO TOGETHER. Put innovative ideas to your line of activities and the success.