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How Startups Can Benefit from Digital Marketing

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Joined: 27 Feb 2019
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PostPosted: Wed Feb 27, 2019 3:39 pm    Post subject: How Startups Can Benefit from Digital Marketing Reply with quote

If you are starting up your own business, it is important that you imbibe the latest tech trends to be successful and have a long-lasting fruitful journey in the industry. Marketing your product or service requires circumspection at the highest degree and resorting to innovative measures using the available online tools. It is important to realize that in the world of Digital Marketing there are no shortcuts. Persistence is the key here, and with time, favorable outcomes are bound to come.

To understand the essentials of digital marketing and its implementation, let us first take a quick look at a few terms that are associated with this vast and dynamic field.

1. Search Engine Optimization (SEO)

SEO means integrating your website in a way that it achieves a favorable rank on relevant search engines such as Google, Bing, and Yahoo. The higher your webpage rank on these search engines the greater are your chances to gain more users, who can then be converted into new customers for your business. It is a solid marketing strategy that will give you and your business impressive results. It involves optimizing different parts of your website such as title tags, page content, page speed, alternative text for images, etc. Off-page SEO, on the other hand, refers to enhancing the domain authority of your website by creating a vast array of high quality of back-links.

2. Social Media Marketing (SMM)

The meteoric rise of social media and the relevance it has on our lives signifies the importance of using this medium as an effective marketing channel. Social Media websites like Facebook, Instagram and Twitter offer entrepreneurs and business enterprises the opportunity to market their product and services to the target audience. Making full use of this platform is an essential requisite for startups.

Social media websites are an effective platform for marketing because you can reach out to your target audience, customize the reach according to your budget and track down potential leads. Startups must have a clear vision regarding the kind of online users they want to attract and the amount of money they can spend on this marketing practice. The ROI should be your primary concern while doing Facebook or Instagram ads. Startups need to be aware of the ever-changing algorithms of social media websites and strive to engage the audience with the content they want to promote.

3. Pay Per Click (PPC)

While at the initial stages of your business, it is critical that you draw as many users as you can to your website. High traffic will further lead to enhanced chances of conversions. Pay Per Click (PPC) is an internet business mechanism that allows you to draw direct traffic on to your website at a price which needs to be paid to the host website. Engaging with your target audience is an important aspect of digital marketing that can be accomplished with the PPC model of online marketing. The revenue model again must be carefully constructed, and it must adhere to the budget. Once startups start to gain online visibility, they can effectively engage the audience and start acquiring loyal customers. A successful PPC campaign helps startups gain a substantial customer base, and also enhanced brand awareness.

4. Email Marketing

Engaging with the target audience benefits startups in gaining more leads coupled with a high website traffic volume. It is a cost-effective way to interact with targeted customers. An extensive analysis of user behavior, their likes and dislikes are a must before starting an email campaign. Startups can not only consolidate their existing customer base but also build brand loyalty through this marketing module.

An integral part of the dynamic field of digital marketing is email marketing. Creating attractive promotional emails about products and services and engaging the audience with those is an effective tool that startups need to imbibe and implement in the to successfully gain loyal customers.

5. Content Marketing

Startups must have a clear content marketing strategy to become a successful brand on the internet. There are certain fundamentals which you must address before creating content for your website. Knowledge about your own product and services and how relevant they are to your target audience is essential. The content on the website of a startup should not simply be a propaganda text, but it should talk about in detail how it solves real-life situations for prospective buyers of a product or service. Moreover, content must not be simply targeted to potential customers, but it should also cater to the existing customers.

As the world of global technology evolves at the end of each passing day, business organizations, especially startups must absorb the latest digital marketing trends to become a successful enterprise. The world of Digital Marketing is vast, and it has plenty of elements. It requires an understanding of these the intricacies of digital marketing to be a successful startup business enterprise.

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Joined: 15 Mar 2019
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PostPosted: Sat Mar 16, 2019 3:52 pm    Post subject: Reply with quote

Internet is a great resource to promote your brand and get huge benefits in terms of leads and sales. There are a lot of techniques in the internet world, but I believe that PPC and Facebook are the two major strategies to get best results. Even I am using the expert PPC and facebook ads management Los Angeles services. Very happy with their work.

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Joined: 14 Jun 2019
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PostPosted: Mon Jun 17, 2019 3:50 pm    Post subject: Reply with quote

Every business needs to decide a marketing strategy that will suit them best. I’ve been operating a vehicle servicing business and I promote my services mostly through different social media platforms. Apart from that, I have hired sms automotive services which allow me to update all my customers through text messaging.

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Joined: 25 Apr 2020
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PostPosted: Sat Apr 25, 2020 5:43 pm    Post subject: Reply Reply with quote

 Hi just read your thread, if you want to do online marketing then surely i will reccomend you to visit, they are the best online marketing agency

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Digital Nishkam

Joined: 03 May 2020
Posts: 8

PostPosted: Tue May 05, 2020 12:33 am    Post subject: Reply with quote


  •  There are around 3.010 billion internet users and the estimated internet usage is 42% as compared to 84.2% in America and Digital Marketing involves presence on websites, email, search engines etc.
  • It specifically targets people based on location, age and their interests. If you put up a hoarding or a poster of your brand on  crowded street. How many people do you think are going to actually stop by and read it? And as a matter of chance even if they do, how sure are you they will be from your targeted audience  
  • It is dynamic! People can engage with you, make queries, send emails and interact. You cannot reply or make queries to
  •  Payment has to be done only when audiences view your campaign or interact this makes it cost effective 
  • You can reach larger number of audience of your niche from  all over the world in much less amount of budget. It has a wide reach. Traditional marketing techniques have restricted and local reach.
  • Results are easily measurable. You can find out whether your campaign has gained any results through analytics. 
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